So, you just got approved for the new business loan you had been waiting for and there’s a good chance you’re finally starting to feel like your business bank account has some much-needed room to breathe. However, before you relax there are a few things still to consider. It’s important to remember the deposit hitting your account isn’t the end of the transaction. Before you exhale, you still have to figure out the best ways to use the money.

This next step is crucial, there are a million different ways you can spend new capital in your business, this can be a problem, because exploring all the possible products and services you could buy to build your business could keep you up at night. This is because there are so many options out there, it’s tough to know how to drill down and discover the difference between the right spends that will take your business to the next level, and which are just a waste of money.

Well, you have your money in the account and it’s burning a hole in your pocket, it’s time to be strategic and focus. We recommend you start by focusing on these three key areas:

Always be Honest

This is a good time to holistically look at your products and/or services. Customers will always come back for more if you offer them great service. You need to be honest with your offerings because good products will build loyalty with your customers. If any of your products are not performing as they should be, evaluate them carefully and if need be let them go. On the other hand, if customers keep coming back for specific products, then invest more in them. Take the emotion out of it and let the numbers guide you.

Step up Your Technology

The importance of having the right technology for your business cannot be overemphasized, a well set-up IT system can store important information about your prospects and customers. Investing in a Customer Relationship Management (CRM) software is a good choice. CRM software can help keep track of your business purchase history, support and all of your customer interactions. A good quality CRM can also help with email marketing, sales processes and automation, which can help remove the mundane admnistrative tasks in your business and ensure your customers remains a top priority.

Equipment update

You don’t have to wait until an important piece of production equipment breaks down before you repair or replace it, many businesses make this mistake. The breakdown of a single piece of equipment may lead to orders being delayed or jobs turned down. Once you notice equipment is not as efficient as it used to be, consider replacing or repairing it. In the long run this will save you the trouble that comes with breakdowns and the greater costs associated with emergency replacement.

If you’re looking to top up your business with a few extra funds, talk to Unsecured Finance Australia about how we can help you meet your business finance needs.