It’s soon time, if you haven’t already planned for it, for you to organise a happy EOFY! For those unitiated, EOFY means end of financial year.
With business conditions only getting tougher by the day, EOFY is an excellent time to invest some of your business capital into further promoting your business’ products and\or services to increase sales. Having a successful sale may move you closer to your financial targets, and provide your customers with a means to buy from you when they otherwise couldn’t. In this article, we explore some avenues for sales promotion:
Facebook advertising has become increasingly relevant in the past several years, with the ability to tailor individual promotions based on with interactions with pages, interests and other demographical information. This allows for quite niche marketing to people, all for a typically minimal cost.
Taking out a Google AdWords campaign is almost certainly a sure-fire way to activate your customer group into action. With competition for positions being particularly intense, driving to get that number 1 paid position may be difficult, but the benefit can be well worth it.
Advertising in your local newspaper, or similar type of printed publication still works for many businesses and can capture the imagination of a community, driving leads and sales to your business.
Whilst the click-throughs on many sites can be low, a well-constructed banner display campaign with a strong offer can certainly provide for a strong source of sales for a business. This may be via websites chosen through the Google Partner network, or you may choose specific websites that have a strong affiliation with your target audiences.
Actually running an limited-time sales event at your place of business, such as a VIP night can produce unbelievable amounts of interest, sales and loyalty to a brand. The opportunity to interact and get to know your brand is a model that has been used successfully across many different business areas.
End of financial year can be an exciting for many businesses, and investing in your growth can certainly pay dividends.
If you need support to help drive growth via a business loan, have an obligation-free chat to the team at Unsecured Finance Australia about how we can help you today.