There is no doubt that Google is the leading search engine in the world. And as a result, Google AdWords can be an effective way of reaching the right type of customers. But before you jump heads-on into Google AdWords, you have to make sure you’ve done your due diligence to avoid not getting a good return with your investments.
Here’s a summary of the right way to deal with Google AdWords
Have a Specific Objective
What are your goals? What exactly are you intent on achieving with your Google AdWords campaign? Is it leads, sales, whitepaper downloads, sign ups, or email registrations? Who specifically are your target audience and how do you intend reaching them? If you can correctly answer these questions, then you’re one step ahead.
You should try searching for your products on Google to see what results came up, both for the natural results and sponsored links. Look at the various results and think of how your business can be differentiated from the rest.
Choose Your Keywords
Google has a keyword tool. Use it to understand how customers are searching for your products and then determine the specific long-tail keywords to use for your campaign. Long-tail keywords are more effective than single keywords, as they can narrow down your ads to your specific target audience.
Use attention-grabbing headlines with a call-to-action such as “buy now” in addition with your keywords included in the text. This will ensure that your Google ads will get to the right audience and make them take action.
Improve Your Website
Your website is the first point of contact between you and your customers. Spending money to direct visitors to your website if it’s not properly designed is a total waste of time. In addition, you need to ensure your website is easy to navigate and mobile-friendly. Make sure to incorporate call to action buttons such as ‘add to cart’ and ‘sign up now’, as this make the website more user-friendly. If you have online forms integrated in your site, ensure they work properly.
Set Your Budget
One mistake that a lot of people make is not setting their budget from the beginning. Don’t make this same mistake, as you can easily get burnt. You can start by doing a three-month trail to see how things work out.
Track Your Progress
Keeping track of your ad progress is a must, as you need to ascertain how well your campaigns are performing. You should insert conversion tracking into your website to see the effects of your ads on customer activity.
It’s also advisable to continuously modify your ads according to the results you’re getting to remove poorly performing keywords. You should run a variation of your ad regularly in order to discover which adds provide the best results.
Finally, as a marketing rule of thumb, ensure you integrate your Google AdWords into your general marketing strategy, including both offline and online methods of reaching prospects.
If you’re thinking about starting your first Adwords campaign and need a quick and simple loan solution to get you started, talk to Unsecured Finance Australia about how we can help you meet your business finance needs.